Wednesday, October 1, 2008

Drinking the Koolaid - Stella McCartney for Adidas.


Moving from New York to Texas has been a mind altering adjustment - most specifically the terrifying car culture - but what's even more difficult to swallow has been going from fashion avenue to definitely not fashion avenue (also known as I35 North).

I do not play sports. As any good buyer knows, you have to know your customer to plan a profitable assortment. So, that's exactly what Stella McCartney's tennis collection for Adidas is helping me do in my new professional endeavor. And no, I'm not ashamed to say that the only reason I'm going to start playing tennis is for the cute outfits - what better sport for an addict?!

Shop Stella McCartney for Adidas, Fall/Winter 08









...A little WWD preview for what's up next: Spring 09 Stella McCartney

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